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跨文化视角下的中西文化差异在商务礼仪中的体现

作　者: 杨莹
导　师: 廖晶
学　校: 中南大学
专　业: 外国语言学及应用语言学
关键词: 跨文化交际文化差异商务礼仪
分类号: G04
类　型: 硕士论文
年　份: 2009年
下　载: 960次
引　用: 0次
阅　读: 论文下载

内容摘要

在全球化的进程中,来自不同文化背景的人们之间的联系越来越紧密了,尤其在经济往来方面。不同文化背景、不同世界观以及价值观的商务人员在跨文化交往过程中不免发生各种各样的问题、误解和冲突。这就要求中国的商务人员对不同文化进行研究,从而找到解决问题的方法和策略。在跨文化商务往来中特别要强调了对相互交际的重视。走向全球化的发展要求我们更注重商务交流的过程。有效地交际交往能力成为了达到商务目标的主要因素。值得我们注意的是商务礼仪在整个跨文化商务活动中都起到了非常重要的作用。更重要的是不论在中国文化还是西方文化中商务礼仪都有着重要意义,尽管在中西文化中,商务礼仪既有一些共同之处,但是也存在许多差异。本文在探讨了中西文化的差异背后的影响因素之后,进一步探讨了这些差异性在中西商务交往中的体现。期望读者在跨文化交际中能够知己知彼,求同存异,有效沟通。本文从跨文化视角,以对比分析的方法,指出了中西文化差异性的五点原因：个人主义和集体主义、高语境和低语，境文化、高权力距离和低权力距离、共时性文化和历时性文化以及面子问题。然后从商务问候、商务拜访和商务谈判三个方面对商务礼仪进行了比较研究。作者最后指出,在文化多样性的背景下,我们应该面对现实,克服交际障碍,实现通畅而又有效的跨文化交际和商务往来。

全文目录

摘要  4-6
ABSTRACT  6-11
Introduction  11-15
  0.1 The Significance of the Study  11-13
  0.2 Outline  13-15
Chapter Ⅰ Review of the Studies of Intercultural Communication and Etiquette  15-25
  1.1 Cross-cultural Communication  15-22
    1.1.1 Definition of Cross-cultural Communication  15-16
    1.1.2 Cross-cultural Communication Study Abroad  16-19
    1.1.3 Cross-cultural Communication Study in China  19-22
  1.2 Studies on Etiquette  22-25
Chapter Ⅱ Relationship Between Culture, Communication and Business Etiquette  25-37
  2.1 Study on Culture, Communciation and Business Etiquette  25-34
    2.1.1 The Definition and Characteristics of Culture  25-27
    2.1.2 The Definition and Characteristics of Communication  27-29
    2.1.3 The Definition and Characteristics of Business Etiquette  29-34
  2.2 Relationship Between Culture, Communication and Business Etiquette  34-37
    2.2.1 Culture and Communication  34-35
    2.2.2 Communication and Business Etiquette  35-37
Chapter Ⅲ Cultural Difference Between Chinese and Westerners in Business Communication  37-51
  3.1 Chinese and Western Cultural Backgrounds  37-40
    3.1.1 Cultural Characteristic of China  37-39
    3.1.2 Cultural Characteristic of Western Countries  39-40
  3.2 Cultural Difference Between Chinese and the Westerners in Business Communication  40-51
    3.2.1 Collectivistic Culture vs.Individualistic Culture  41-42
    3.2.2 High-context Culture vs.Low-context Culture  42-44
    3.2.3 High Power Distance vs.Low Power Distance  44-46
    3.2.4 P-time system vs.M-time system  46-48
    3.2.5 Concept of Face  48-51
Chapter IV Comparison of Business Etiquette between Chinese and Westners  51-86
  4.1 Comparison of Etiquette for Business Greeting  51-73
    4.1.1 Forms of Address  51-59
      4.1.1.1 Address System Used in Business Activities  53-56
      4.1.1.2 Difference in Forms of Address in Business Activities  56-59
    4.1.2 Greetings  59-64
      4.1.2.1 Types of Greeting in Business Activities  59-62
      4.1.2.2 Comparison in Greeting Norms in Business Activities  62-64
    4.1.3 Introduction  64-68
      4.1.3.1 Conducting Introduction in Business Activities  64-67
      4.1.3.2 Comparison in Introduction Formula in Business Activities  67-68
    4.1.4 Business Cards  68-73
      4.1.4.1 Etiquette of Offering and Receiving Business Cards in Business Activities  69-71
      4.1.4.2 Comparison in Etiquette of Business Cards in Business Activities  71-73
  4.2 Comparison of Etiquette for Business Visiting  73-79
    4.2.1 Etiquette for Business Visiting  73-76
    4.2.2 The Comparison in Etiquette of Business visiting  76-79
  4.3 Comparison of Etiquette for Business Negotiation  79-86
    4.3.1 Basic Principles of Business Negotiation  80-81
    4.3.2 Etiquette for Business Negotiation  81-84
    4.3.3 The Comparison in Etiquette of Business Negotiation  84-86
Conclusion  86-89
Bibliography  89-95
Acknowledgement  95-96
攻读硕士学位期间主要研究成果目录  96

跨文化视角下的中西文化差异在商务礼仪中的体现

内容摘要

全文目录

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