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商务信函语言特点的经济性研究

作　者: 廖述霞
导　师: 李健
学　校: 北京林业大学
专　业: 外国语言学及应用语言学
关键词: 英语商务信函语言经济性原则省力原则言语优化配置
分类号: H315
类　型: 硕士论文
年　份: 2009年
下　载: 666次
引　用: 3次
阅　读: 论文下载

内容摘要

商务信函在对外贸易中起着重要作用,它是现代商务交流的重要手段之一,其主要功能是传递信息,陈述商务事实,进行商务沟通。商务信函的语篇构建质量直接影响着商务交流的效果。在长期的使用和发展过程当中,商务信函形成了自身独特的语言特点,这些特点体现了语言经济性原则。本研究以商务信函为研究对象,探讨了语言经济性原则在商务信函写作原则和商务信函语言特点上的体现。语言经济性原则指出:经过优化配置、实现效用最大化的言语才是最经济的语言。本文指出商务信函写作7C原则中的完整、礼貌、体谅和简洁等原则体现了语言经济性,并从商务信函的词汇选择和礼貌表达方面分析了商务信函的语言是如何达到优化配置的。在词汇选择方面,商务信函多使用缩写和专业词汇、简单和普通词、普通词的特殊意义、精确的词,采用具体意义的词替代抽象的词,避免使用陈旧的词语;为了礼貌地表达写信人要传达的意思,商务信函多使用积极的语气词、肯定句式、“以客为先”的表达方式和主动语态。以上都是商务信函语言经济性的体现。该研究通过对商务信函的语言研究得出的结论是:商务信函的语言特点和写作原则体现了语言经济性原则,同时语言经济性原则对商务信函的写作可以起到指导作用。

全文目录

摘要  5-6
ABSTRACT  6-7
Contents  7-9
Chapter 1 Introduction  9-12
  1.1 The Significance of the Study  9
  1.2 The Objective of the Study  9-10
  1.3 Research Methodology  10-12
    1.3.1 Data Collection  10
    1.3.2 Research Procedure  10-11
    1.3.3 The Outline of the Paper  11-12
Chapter 2 Literature Review  12-28
  2.1 An Overview of Business Correspondence  12-14
    2.1.1 The Definition of Business Correspondence  12
    2.1.2 The Functions of Business Correspondence  12-13
    2.1.3 The Research on Business Correspondence  13-14
  2.2 The Economy Principle in Language  14-28
    2.2.1 The Development of the Economy Principle  15-18
    2.2.2 The Development of the Economy Principle in Pragmatic Field  18-22
      2.2.2.1 Grice and the Principle of Least Effort  18-20
      2.2.2.2 Leech and Textual Rhetoric  20
      2.2.2.3 Horn and the Principle of Least Effort  20-21
      2.2.2.4 Relevance Theory and the Principle of Least Effort  21-22
    2.2.3 The Study of the Economy Principle in Language in China  22-23
    2.2.4 The Neo-economy Principle  23-25
      2.2.4.1 The Law of Constant Power in Pragmatic Behavior  23-24
      2.2.4.2 The Law of Maximization of Utility of Speech  24-25
      2.2.4.3 The Law of Diminishing Marginal Utility of Speech  25
    2.2.5 Principles of Language Distribution in Neo-economy Principle  25-27
      2.2.5.1 Principle of General Equilibrium  25
      2.2.5.2 Principle of Common Presupposition  25-26
      2.2.5.3 Principle of Closeness Preference  26
      2.2.5.4 Principle of Satisfaction Adequacy of Speech  26
      2.2.5.5 Principle of Conformity to the Public  26-27
      2.2.5.6 Principle of Secondary Position of Aesthetic Motivation  27
    2.2.6 Summary  27-28
Chapter 3 The Writing Principles of Business Correspondence and the Economy Principle  28-32
  3.1 Completeness  28-29
  3.2 Courtesy  29
  3.3 Consideration  29-30
  3.4 Conciseness  30-32
Chapter 4 The Language Features of Business Correspondence and the Economy Principle  32-52
  4.1 Employing Effective Lexical Items for Language Economy  32-45
    4.1.1 Abbreviations  32-35
      4.1.1.1 Abbreviations of Technical Terms  32-33
      4.1.1.2 Abbreviations of Business Organizations  33-34
      4.1.1.3 Abbreviations in Documents  34
      4.1.1.4 Discussion  34-35
    4.1.2 Using Simple and Common Words  35-36
      4.1.2.1 Example Studies  35-36
      4.1.2.2 Discussion  36
    4.1.3 Using Common Words with Meaning Changed  36-37
      4.1.3.1 Example Studies  36-37
      4.1.3.2 Discussion  37
    4.1.4 Using Precise Wording  37-39
      4.1.4.1 Example Studies  37-38
      4.1.4.2 Discussion  38-39
    4.1.5 Preference of Concrete Words to Abstract Words  39-41
      4.1.5.1 Example Studies  39-40
      4.1.5.2 Discussion  40-41
    4.1.6 Avoiding Using Clich(?)  41-45
      4.1.6.1 Example Studies  41-44
      4.1.6.2 Discussion  44-45
  4.2 Employing Polite Expressions for Optimal Utility of Language  45-52
    4.2.1 Using Positive Words  45-47
    4.2.2 Using Affirmative Sentences  47-48
    4.2.3 Using You-attitude  48-49
    4.2.4 Using Active Voice  49-50
    4.2.5 Discussion  50-52
Chapter 5 Conclusion  52-54
  5.1 Major Findings  52-53
  5.2 Limitations and Suggestions  53-54
References  54-57
个人简介  57-58
导师简介  58-59
Acknowledgements  59

商务信函语言特点的经济性研究

内容摘要

全文目录

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