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Luxury, Luxury Culture, and Chinese Culture

作　者: Begum Kiroglu
导　师: 杨俊蕾
学　校: 复旦大学
专　业: EMA（文艺学）
关键词: Luxury Culture Aspiration Nation Growing Desire Growing Luxury Market Chinese Middle Class Social Stratification Drivers and Motivations Changing Values Materialism Hedonism Disappearing Culture
分类号: F723
类　型: 硕士论文
年　份: 2011年
下　载: 106次
引　用: 0次
阅　读: 论文下载

内容摘要

在中国,生活正以快于世界上任何角落的速度发生着改变。除了生活方式以外,中国的社会价值,文化以及日常习惯也都处于飞速变化之中。一个崭新的社会,文化与价值体系正在现代中国的新兴人群中出现。作为世界奢侈品消费第二大国,中国早已接受了奢侈品牌与产品带来的价值观。在当代中国社会中,奢侈品消费与物质崇拜这一现有格局正广泛地影响着中华文化,创造着新的社会文化价值体系,相较上一代人们节俭,重视家庭生活,平等,舒适衣着的传统有非常显著的区别。在跨国奢侈品公司,社会压力以及政府鼓励的共同推动下,人们越来越注重奢侈商品与生活方式，这也许会永远地改变中国的文化。如今的中国人正身处奢侈品牌的狂轰滥炸之中。购物与消费活动正逐渐变成普通大众生活的核心内容，奢侈品消费亦已来到了这一生活方式与中国文化的巅峰。对于奢侈的渴望,中国的奢侈品市场,富人与中产阶级的收入水平,人与人贫富的差距都会在未来持续增长；中国人亦将更加忠于品牌,这一切都使得奢侈的生活方式与消费行为变成日常生活的一部分。铺张奢侈的消费行为,中低收入阶层对于奢侈与炫耀奢侈物品的渴望造成了中国社会巨大的鸿沟,社会分层以及不稳定因素；同时也给中国本土文化带去巨大危机。

全文目录

摘要  5-6
ABSTRACT  6-7
1.  7-10
  1.1. Purpose of thesis  7-8
  1.2. Problem statement  8
  1.3. Limitations to this thesis  8-9
  1.4. Research Methodology  9-10
2. Introduction  10-12
3. Structure of the dissertation  12
4. Concept of Luxury  12-14
5. Previous Findings about luxury buying stimulations that are relevant todissertation  14-22
  5.1. Concept of Culture  14-15
  5.2. What is Chinese Culture?  15-16
  5.3. Confucianism  16-18
  5.4. Mianzi-Face Value of Luxury Items  18-20
  5.5. Guanxi-Gift Giving Culture  20-22
6. Political elements and experiences that shaped contemporary culture and society  22-30
  6.1. Mao Era-Socialist Economy  22-26
  6.2. Transformation:Opening Up Period/Deng Xiaoping Period and Policies (Post-1978)  26-30
7. New Findings about drivers of luxury consumption  30-56
  7.1. Government Encouragement on domestic spending:-Sinan Mansions case study  30-35
  7.2. Urbanization of inner China and aspiring middle class  35-38
  7.3. Materialism, Money Worship & Luxury  38-42
  7.4. Optimism of Chinese Youth  42-45
  7.5. Emerging Hedonistic Culture and Values of contemporary Chinese youth-ENJOY LIFE  45-48
  7.6. Luxury as a lifestyle not just at consumption level-A case of Xiao Z1-A case of Yue Guan Zu  48-56
8 effects of Luxury consumption on Chinese society  56-57
9.  57-66
  9.1. Negative effeets of luxury on society  57-66
10. WhatwouldConufciusthinkoftheContemPoraryChinese Society?  66-74
Conclusions  74-76
REFERENCES  76-89

Luxury, Luxury Culture, and Chinese Culture

内容摘要

全文目录

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