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Ortunities and Challenges Facing Foreigners in Online Shoping in China:a Case of Foreign Students Shopping in Taobao

作　者: Salimu Abushiri Jinyevu
导　师: 王娟
学　校: 华中师范大学
专　业: 工商管理
关键词: foreign students online shopping challenges opportunities China Taobao internet
分类号: F713.36
类　型: 硕士论文
年　份: 2014年
下　载: 0次
引　用: 0次
阅　读: 论文下载

内容摘要

The development of science and technology especially the introduction and use of internet has made tremendous changes in the way people do business. There has been a change in the pattern of selling and buying of goods and services from traditional store shopping to online shopping of which internet played as a medium in making the online shopping process possible. As the online shopping has been developing from day to day, several opportunities and challenges have been encountered by online shoppers. This study describes the opportunities and identifies challenges faced by foreign students when doing shopping online particular with the focus on Taobao website. This is a descriptive research which employed qualitative and quantitative methodology. Both secondary and primary data were used in order to attain the set objectives. The research sample involved200randomly selected students from three selected universities who are studying in Wuhan, China. Data were collected through the use of self monitored questionnaire and the analysis was done using SPSS software through descriptive analysis. The results show that among200respondents,85use Taobao while115are non Taobao users of which their major challenge being Chinese language barrier since they encounter difficulties in searching for products and in products delivery as well. Other challenges are; risk of losing their privacy including bank details, restriction of Taobao in using Chinese local banks only in making online purchase, sometimes receiving different product out of what the customer ordered, the products picture description doesn’t depict the reality of the actual product. On the other hand the findings shows opportunities that foreigners have when using Taobao which involves saving time when shopping online as they can shop anytime they want, convenience in shopping, getting opportunities to compare products prices, communicating directly with the sellers as well a reading customer reviews from previous buyers. Generally, Taobao has been a major and famous online shopping site not only for foreigners but also to Chinese natives which despites the challenges foreigners faced but they still have trust in it and they are satisfied with its services. This call for Taobao to improve its service by releasing non Chinese web version like English, French, Arabic and Spanish so as to increase foreign customers and create more opportunities to them but also the delivery system should be improved.

全文目录

Acknowledgements  4-6
Dedication  6-7
List of abbreviations  7-8
Abstract  8-9
TABLE OF CONTENTS  9-11
Chapter One:Introduction  11-17
  1.1 Background  11-13
    1.1.1 Taobao  12-13
  1.2 Research Problem  13
  1.3 Research Objectives  13
  1.4 Research Questions  13
  1.5 Significance of the Study  13-14
  1.6 Research Processes  14
  1.7 Research model and hypothesis  14-16
  1.8 Sample selection  16
  1.9 Dissertation Structure  16-17
CHAPTER 2:LITERATURE REVIEW  17-30
  2.1 The review of definitions of the concepts used in the study  17
    2.1.1 The concept of online shopping  17
  2.2 The review of online shopping  17-27
    2.2.1 The review of online shopping globally  17-20
    2.2.2 The review of online shopping in China  20-23
    2.2.3 Online Shopping Processes(How it occurs)  23-24
    2.2.4 General factors that influence/predict consumer online shopping  24-25
    2.2.5 Opportunities of Online Shopping  25-26
    2.2.6 Challenges of Online Shopping  26-27
  2.3 Theoretical frame work  27-30
CHAPTER 3:METHODOLOGY  30-34
  3.1 Methodology  30-34
    3.1.1 Research design  30
    3.1.2 Population and Sample Selection  30-31
    3.1.3 Research Approaches  31-34
CHAPTER 4:RESULTS AND DISCUSSION  34-55
  4.1 Demographic Characteristics of Respondents  34-35
  4.2 Users and Non-users of Taobao  35-45
    4.2.1 Reasons for the low average number of foreign students' shoppers on Taobao  36-40
    4.2.2 Opportunities for foreign students in using Taobao  40-45
  4.3. Challenges facing foreign students when shopping on Taobao  45-49
    4.3.1 Shopping procedures are longer than in other websites  46
    4.3.2 I experience Chinese language problem  46
    4.3.3 Risk of losing my privacy, example: Bank details  46-47
    4.3.4 Taobao Only Accept Chinese Local Banks  47-48
    4.3.5 Sometimes I can't find what I am looking for  48
    4.3.6 Sometimes I receive different product/s instead of what I bought  48-49
    4.3.7 Sometimes the product picture description shown on Taobao is different from the realproduct I received  49
  4.4 General online shopping behavior for foreign students on Taobao(item 2-9)  49-55
    4.4.1 Types of product that mostly bought  50
    4.4.2 How long have you been using Taobao?  50-51
    4.4.3 When do you use Taobao?  51
    4.4.4 How do you rank the websites links with Taobao like T.Mall?  51-52
    4.4.5 How do you rate the customer service?  52-53
    4.4.6 How do you rate delivery system  53-54
    4.4.7 Which language do you use when searching on Taobao?  54-55
CHAPTER FIVE:CONCLUSION AND RECOMMENDATION  55-59
  5.1 Conclusion  55
  5.2 Limitation of the research  55-56
  5.3 Recommendations  56-57
  5.4 Suggestion for further studies  57-59
Reference  59-61
Appendix:Questionnaire  61-63

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