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A Study on Cross-cultural Management of Multinational Enterprises

作　者: 谷艳琴
导　师: 李本现
学　校: 西安外国语大学
专　业: 英语语言文学
关键词: 跨文化管理跨国公司可口可乐中国公司本土化企业文化
分类号: F416.82
类　型: 硕士论文
年　份: 2011年
下　载: 286次
引　用: 0次
阅　读: 论文下载

内容摘要

本文从跨文化管理的角度研究了可口可乐公司在中国所取得的成就,分析了可口可乐(中国)公司成功的跨文化管理模式,说明文化在企业发展中发挥了不可忽视的作用,跨文化管理已经成为培养企业国际经营核心竞争力的重要因素,能给企业带来巨大的机会和收益。文中阐述了企业国际化经营中进行跨文化管理的必要性和重要意义,影响企业跨文化管理的相关因素,以及如何有效实施跨文化管理的方法和手段。同时,本文以可口可乐(中国)公司的成功经营模式为参照,对中国企业如何走向全球化市场并如何进行跨文化管理提出了相应的建议。

全文目录

ACKNOWLEDGEMENTS  6-7
ABSTRACT  7-8
摘要  8-9
CONTENTS  9-11
CHAPTER Ⅰ INTRODUCTION  11-14
CHAPTER Ⅱ LITERATURE REVIEW  14-20
  2.1 Definition of Culture  14-15
  2.2 Previous Researches on Cross-cultural Management  15-20
CHAPTER Ⅲ THE SIGNIFICANCE AND NECESSITY OF CROSS-CULTURAL MANAGEMENT BY CORPORATIONS  20-28
  3.1 Important Way to Strengthen Corporate Core Competitiveness and Internationa Competition Capability  21-22
  3.2 Significant Channel for Deep Understanding of Local Culture to Lessen Cultura Conflicts  22-24
  3.3 Teamwork Strengthening Through Intercultural Communication in Management  24-28
CHAPTER Ⅳ MAIN FACTORS CONTRIBUTING TO SUCCESSFUL CROSS-CULTURAL MANAGEMENT  28-36
  4.1 The Influence of National or Ethnic Culture on Cross-cultural Management  29-31
  4.2 The Influence of Corporate Management Ideas on Cross-cultural Management  31-33
  4.3 The Influence of Corporate Strategy on Cross-cultural Management  33-36
CHAPTER Ⅴ CROSS-CULTURAL MANAGEMENT MODE OF COCA COMPANY OF CHINA  36-56
  5.1 Brief Introduction of the Coca Cola Company  36
  5.2 American Culture and the Corporate Culture of the Coca Cola Company in USA  36-41
    5.2.1 American Culture and American Corporate Culture  36-38
    5.2.2 The Corporate Culture and Management of the Coca Cola Company in USA  38-41
  5.3 Cross-cultural Management of the Coca Cola Company of China  41-56
    5.3.1 Reestablishment of the Corporate Culture  43-46
    5.3.2 Implementation of Localization Strategy  46-56
      5.3.2.1 Localization of Personnel  47-49
      5.3.2.2 Localization of Brand Advertising  49-54
      5.3.2.3 Localization of Products  54-56
CHAPTER Ⅵ LESSONS FOR CHINESE ENTERPRISES  56-63
  6.1 Cross-cultural Management as One Significant Corporate Strategy  56-59
    6.1.1 Localization Strategy in Cross-cultural Management  57-58
    6.1.2 Innovation in Cross-cultural Management  58-59
  6.2 Implementation of Cross-cultural Management  59-63
    6.2.1 Strengthening of Manager and Staff Training  59-61
    6.2.2 Establishment and Updating of Corporate Culture  61-63
CHAPTER Ⅶ CONCLUSION  63-65
WORKS CITED  65-68
APPENDIX Ⅰ  68-69
APPENDIX Ⅱ  69-71

A Study on Cross-cultural Management of Multinational Enterprises

内容摘要

全文目录

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