学位论文 > 优秀研究生学位论文题录展示

Building Company\'s Competitive Advantage through Electronic Commerce

作　者: 秦习庆
导　师: 何宝善
学　校: 东北财经大学
专　业: 国际贸易学
关键词: 电子商务竞争优势价值链商业活动
分类号: F270
类　型: 硕士论文
年　份: 2002年
下　载: 219次
引　用: 0次
阅　读: 论文下载

内容摘要

目前，越来越多的企业争相开展电子商务，然而大多的经营状况并不理想。从企业战略的角度来看，其主要原因是：这些企业没有成功的利用电子商务建立起真正的竞争优势。针对这一状况，本文以波特的竞争优势理论为基础，在分析了电子商务对行业结构的影响的基础上，进一步探讨了企业如何利用电子商务创建竞争优势，从而提高自身的盈利能力。本文包括六部分。第一部分提出了本文要解决的问题，并介绍了全文的组织结构。第二部分给出了电子商务的定义，简要阐述了其发展和分类。这一部分还介绍了波特的竞争优势理论。第三部分介绍了Bloch的电子商务的价值模型，阐述了电子商务如何影响行业结构和价值链。第四部分具体分析了电子商务如何影响出版业的行业结构。第五部分是全文的实证分析部分，提出了在开展电子商务时企业应充分利用价值链中各种商业活动中的互补性和采用的信息技术之间的互补性来创建企业的竞争优势。第六部分总结全文。

全文目录

Chapter 1 Introduction  7-10
  1．1 Objective  7-8
  1．2 The Structure of the Thesis  8-10
Chapter 2 Theoretical Framework  10-22
  2．1 Overview of Electronic Commerce  10-12
    2．1．1 Definitions of Electronic Commerce  10-11
    2．1．2 Types of Electronic Commerce  11-12
  2．2 Porter's Competitive Advantage Theory  12-21
    2．2．1 Porter's Generic Competitive Strategies  12-14
    2．2．2 The Five Forces Framework of Competitive Advantage  14-19
    2．2．3 The Framework of the Value Chain  19-21
  2．3 Conclusions  21-22
Chapter 3 A Business Value Model of Electronic Commerce  22-36
  3．1 The Sources of Business Value of Electronic Commerce  22-28
  3．2 Impacton the Five Forces of Competitive Advantage  28-32
    3．2．1 Impact on Competitive Strategy  28-30
    3．2．2 Impact on New Entrants and Substitute Products  30-31
    3．2．3 Impacton Intermediary  31-32
  3．3 An Supplement to Bloch' Model  32-33
  3．4 Impact on the Value Chain  33-35
  3．5 Conclusions  35-36
Chapter 4 The PublishingIndustry-Typical Example of E-Commerce Related Industry  36-50
  4．1 The Overview of the Publishing Industry  36-41
    4．1．1 The Value Chain of the Publishing Industry  36-37
    4．1．2 Games and Players in the Publishing Industry  37-41
  4．2 The Impact of Electronic Commerce on the Publishing Industry  41-47
    4．2．1 New Entrants  42-43
    4．2．2 Substitute Products  43-44
    4．2．3 Bargaining Power of Suppliers and Entry Barriers  44-45
    4．2．4 Implications of Intermediation and Disintermediation for the Publishing Industry  45-47
  4．3 Electronic Commerce Implications for the Value System Actors  47-48
  4．4 Conclusions  48-50
CHAPTER 5 Building Competitive Advantage through Electronic Commerce  50-64
  5．1 The Business Value Complementarity Theory  50-52
  5．2 A Business Value Complementarity Model of Electronic Commerce  52-58
    5．2．1 Understanding the Variables of the Model  52-54
    5．2．2 Explanation of the Model  54-58
  5．3 Model Implications for Strategy Formulation  58-61
  5．4 Problems in Using the Complementarity Approach  61
  5．5 The Lessons from the Failures of Earlier Adopters  61-62
  5．6 Conclusions  62-64
Chapter 6 Conclusion  64-66
  6．1 Introduction  64
  6．2 Results Summary of Question 1  64-65
  6．3 Results Summary of Question 2  65
  6．4 Conclusions  65-66
References  66-69
后记  69

Building Company\'s Competitive Advantage through Electronic Commerce

内容摘要

全文目录

相似论文